So, you've poured your heart and soul into crafting those awesome blog posts (or invested in a professional copywriter to deliver a brilliant article), but what if I told you that you could squeeze even more juice out of them? Buckle up, because I'm about to show you four super helpful ways to give your content a brand new lease on life!
1. Create Social Media Posts:
Let's face it, social media is where all the cool kids hang out these days. To catch their attention, take those juicy key points, quotes, or jaw-dropping statistics from your blog posts and transform them into bite-sized social media posts.
Sprinkle in some eye-catching visuals, like stunning images or snappy videos (we highly recommend using Haute Stock – they offer so much value! Not only do they have thousands of editorial stock photos, videos and Canva templates but they have done-for-you graphics, monthly caption prompts and Reels templates to help you save time and show up online! Really, there’s no excuse for you not to come up with content with all these amazing resources. Learn more here AND save 15% with our code: ooze15.)
And boom! You've just expanded your reach to a wider audience across platforms like Facebook, Threads, Instagram, TikTok, YouTube and/or LinkedIn. #ContentSuperstar
2. Transform Blog Posts into Podcast Episodes:
Have you thought about launching your own podcast or maybe you already have one? If you’ve got a blog post – you already half way there! Imagine being able to expand your thoughts on that blog article by recording yourself and/or a guest where it can become a conversation and even bring this topic to life with your personal stories, experiences or even tapping into your online community and sharing their thoughts on the topic as well.
Involving your listeners is a great way to make this content even more engaging and fun. If you want to take it to the next level, you can make this into an audiovisual podcast, where the content can be shared on YouTube or other monetization platforms like Patreon. By doing this, you can reach those who prefer to consume content through audio/video platforms and you’ll be sure to conquer this audio-loving crowd.
*Mic drop*!
3. Create an Email Newsletter:
Don't let your blog posts gather dust after they go live.
Summarize those gems, sprinkle in some pizzazz, and create a weekly or monthly email newsletter. Give your subscribers a tantalizing snippet of the content, but leave them craving more. Of course, you'll include a link to the full blog post, because you're all about driving traffic back to your website. Keep your audience engaged and make them feel like VIPs with exclusive content delivered straight to their inbox. #winning
4. Compile a Content Upgrade or Ebook:
Ok this one might be easier for our more “savvy” content creators but this can not only position you more as an industry leader and grow your email list but if done correctly, it can even add an additional source of passive income.
And who doesn’t want that?
You can start by selecting a series of related blog posts and transform them into a treasure trove of knowledge. Beef it up with extra insights, examples, or mind-blowing case studies. Turn it into a comprehensive content upgrade, checklist, or an ebook that's too good to resist. Offer it as a free download to capture those precious email leads, or turn it into a paid product. This repurposing masterstroke helps you generate leads, establish your authority, and provide a handy resource that your audience simply can't resist.
*Cue victory dance*
Now that you're armed with these four fabulous ways to repurpose your blogs, there's no limit to what you can achieve. Extend the lifespan of your content, reach new audiences, and squeeze every ounce of value out of your hard work. So go on, and let the world marvel at your repurposing prowess. You got this!
So to sum it all up, you can:
Turn your blog post into Instagram, Facebook, TikTok, Pinterest, YouTube Shorts, and LinkedIn posts by strategically using editorial images/videos to help you create engaging visuals.
Use your blog posts as a starting point for your podcast episodes.
Nurture your email list by strategically sharing your blog articles.
Create a digital product as a freebie or paid product.
If you’re struggling to grow an audience, get engagement or just stay consistent with your content creation on Instagram, you’re going to love checking out Your Social Team’s FREE Content Strategy x Growth Strategy Class + Workbook.