We begin by collecting key information that will help us briefly audit and assess your current online presence and strategy. This is also where we discuss your goals, target audience and expectations. It helps us gain a deeper understanding of your brand and develop a tailored approach.

Based on the information gathered during the discovery call, we create a detailed proposal outlining our recommended social media strategy and services. Once received on your end, you get to review it and select the package that best suits your needs and objectives.

Once the package is selected, we initiate our client onboarding process. This involves sending our Welcome Packet and formalizing our partnership. We ensure all administrative documents are completed efficiently and accurately. 

After the onboarding process, we develop an initial creative strategy tailored to your goals. This will begin to transform the look and feel of your online branding cohesively. Your approval/feedback will allow us to refine the strategy and ensure it aligns with your vision before we begin to execute.

Once we get the green light, our team will move forward with content production. Our team will create and/or curate engaging, relevant content, including visuals and copy -- this is where the magic happens. We also establish an editorial calendar to plan all content two (2) to four (4) weeks in advance, ensuring consistency and timely posting.

Our team engages with your audience through by actively responding to comments and messages, and fostering a positive online community. We also monitor and analyze content performance by tracking metrics and insights to optimize future posts and campaigns.

As part of our workflow, we will deliver a comprehensive overview of key metrics, such as reach, engagement, and conversions. By analyzing the data and providing actionable recommendations, we can continue to optimize our strategies, improve audience engagement, and help achieve your marketing goals.